2023 | Professional

MUSE Design Awards Gold Winner

MaH Line

Entrant Company

Guangzhou Horisun Trading Co.Ltd.

Category

Product Design - Other Product Design

Client's Name

Country / Region

China

The MaH Line series is an innovative product inspired by artistic concepts, incorporating the philosophy of spatialism into its design. This series of backpacks breaks away from traditional flat designs by introducing a dividing line that creates two three-dimensional functional spaces, showcasing a unique design philosophy. It's not just a backpack; it's also a work of art, an innovative way to meet the demands of diverse urban lifestyles.

The MaH Line series of backpacks embraces a minimalist urban chic style, featuring a color palette dominated by solid colors and a vertical square shape that exudes a modern aesthetic. Drawing inspiration from trendy macaron elements adds a touch of vibrancy to the design. With color options including light grey, lilac, cactus green, caramel, dark blue, and black, there's a choice to suit every individual's style. This backpack prioritizes both practicality and fashion, effortlessly complementing a variety of outfits, making it a must-have for urban living. The China National Intellectual Property Administration has also granted a design patent for this design.

The internal structure of the MaH Line backpacks considers users' everyday needs. Equipped with a laptop sleeve, it safeguards the computer from collision. Keychains and sorting pockets make organizing keys, memo pads, pens, earphones, credit cards, and other small items easy. Additionally, the side pocket for water bottles allows you to carry umbrellas or beverages without any hassle. This backpack boasts four trendy styles for commuting, dating, and casual outings. Its interior space is ample enough for maximum convenience. No matter which clothing style you pair it with, this backpack captures your heart at first sight.

This product features waterproof PU fabric that protects items from getting wet. The fabric's delicate and soft texture ensures a smooth and comfortable touch. The internal structure allows for easy organization of items, avoiding clutter. Reinforced shoulder straps with an M-shaped pattern and widened front pockets make it easy to store daily essentials. The backpack also has a strong magnetic clasp and a thickened laptop sleeve (3mm), preventing collision.

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