2023 | Professional

MUSE Design Awards Silver Winner

Advanced Whitening & Anti-Spot Serum

Entrant Company

ZHEJIANG JINSHENG NEW MATERIALS CO., LTD. & Shanghai Jahwa United CO., LTD.

Category

Packaging Design - Beauty & Personal Care

Client's Name

ZHEJIANG JINSHENG NEW MATERIALS CO., LTD. & Shanghai Jahwa United CO., LTD.

Country / Region

China

This serum packaging reconciles environmental values, Eastern aesthetics, and user-friendliness. The replaceable inner bottle design enables the recycling of the outer shell, reducing plastic waste generation. Meanwhile, designers ingeniously introduced the pop-up structure of Chinese door lock art into the replaceable design. With a gentle press at the bottom, the internal latch will automatically pop up with a click to indicate successful replacement, giving users intuitive feedback.
In terms of appearance, the cap's texture is inspired by the ribs of the Chinese oil-paper umbrella, implying the product is a protective umbrella for the skin. Both the bottle and cap are eco-friendly PET with a pure white hue, exuding a soothing aura that echoes the whitening effect of the product. The soft gradient visualizes the internal dual-chamber structure and the "opening and mixing" process, thus enhancing user trust.
The package is also dedicated to providing an excellent user experience. The dual chamber structure separates the sensitive active constituent from the base to ensure optimum use. The vacuum bottle prevents oxidization, while the vacuum pump extracts and mixes the two substances during use, reducing waste with precise dosage. Coupled with the smooth concave elongated pump head, the process becomes effortless and comfortable for users.

Credits

ZHEJIANG JINSHENG NEW MATERIALS CO., LTD.
Jinjian Ruan
ZHEJIANG JINSHENG NEW MATERIALS CO., LTD.
Qijiang Ruan
ZHEJIANG JINSHENG NEW MATERIALS CO., LTD.
Yifeng Cai
ZHEJIANG JINSHENG NEW MATERIALS CO., LTD.
Hongkai Wang
Shanghai Jahwa United CO., LTD.
Weijia Bi
Shanghai Jahwa United CO., LTD.
Mingyue Zheng
Shanghai Jahwa United CO., LTD.
Yunjun Ma
Shanghai Jahwa United CO., LTD.
Danhui Ding
Shanghai Jahwa United CO., LTD.
Bao Zhao
Shanghai Jahwa United CO., LTD.
Jun Xu
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