2023 | Professional

MUSE Design Awards Silver Winner

A Culture that Embraces: Tea & Sugar Gift Set

Entrant Company

Quanzhou Linhe Printing Co., Ltd.

Category

Packaging Design - Other Packaging Design

Client's Name

Country / Region

China

The products contained in the package are white tea and sugar respectively, since they embody the ecological diversities and abundant natural resources of Songxi County. The package, which is adorned by timber-coloured paper, is able to bring out the green ecological concept of the product in a more concrete manner, while allowing the customers to feel the beauty of nature. In addition to promoting its local agro-products, an environmental friendly package as this can be deemed as promotion of its local cultural diversities, thus boosting its tourism industry and economic growth. The central orange square serves multiple important functions. Not only does it assist consumers in clearly categorizing two different products, but it also significantly enhances the overall packaging's recognizability, thus playing a positive role in product promotion. This clever design element not only makes the packaging more appealing but also makes the product more noticeable in a highly competitive market. Furthermore, the overall packaging structure adopts a fold-out design on both sides and is equipped with an exquisite inner box. The ingenuity of this design lies in its ability to better highlight the rarity of eco-friendly products. The packaging itself resembles a special gift, conveying to consumers the message that this product is a precious natural offering. This attention to detail not only enhances the product's impression but also imbues it with deeper emotional value, making consumers more likely to feel a sense of closeness and trust. Therefore, such packaging design plays an important role in attracting potential customers, enhancing brand image, and strengthening the connection between consumers and the product.

Credits

ZHUANG Linhe
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