2023 | Professional

MUSE Design Awards Silver Winner

Tasting tea in the cloud

Entrant Company

Sichuan Wugeng Culture Media Co., Ltd.

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Country / Region

China

"Love Tibet, Rooted in Tibet, Building Tibet, Serving the Borderlands" - This has always been the guiding principle of Tibet Airlines. "Tasting Tea in the Cloud" also infuses this love and commitment into every tea leaf. We incorporate the unique Tibetan ethnic charm into our packaging design, allowing you not only to savor the deliciousness of tea but also to experience the essence of Tibet. The packaging design incorporates the characteristics of the tea's place of origin, setting it apart from similar products in the market. Packaging is not just about visual enjoyment; it's a profound means of communicating the brand's care and vision to consumers, quickly, accurately, and effectively.

Credits

Sichuan Wugeng Culture Media Co., Ltd.
Qin Peng
Sichuan Wugeng Culture Media Co., Ltd.
Wu Ke
Sichuan Wugeng Culture Media Co., Ltd.
Zhao Xianxia
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