Mini jiyu Thai Food stall

ORIGIN

In 2022, we were invited to design the first store of Chunxi Road for the Thai Food King Fried - Little Jiyu Thai Food Stall, which is located in an old alley with Chengdu flavor.We broke the harmony between the restaurant and the surrounding buildings, moved the city of Bangkok into Chunxi Road, and created a restaurant where consumers can enjoy the food and fly freely.



o Brand positioning

Category: Thai food stalls

Crowd: 18-35 years old

Scene: Three or five friends having a casual gathering at a food stall

Coordinates: Chunxi Road Business District-Zongfu Road, Chengdu

Scene: TUTUK + Night Market





SPACE STORY

Bangkok Street Fighter TUTUK The roar of the engine travels through Chengdu in one second, full of stories from the city。



o Designed outdoor areas

"In Bangkok, every tuk-tuk that appears on the main road will ruthlessly use speed to generate revenue for Thailand's GDP." This is not an exaggeration at all.

Therefore, TUTUK and the dock warehouse are used as media outdoors, and the scale relationship of the night market is continued indoors, creating an interesting relationship between the inside and outside of the food stalls.

o The migration route space is more interesting.

Maximize the use of limited space to solve the problem of singleness, limitation and boring, in the form of a combination of food stall units around the dining center. Clear customer flow and efficient service flow.

o Break the sense of harmony and balance

Zongfu Road, where the project is located, is an old alley with Chengdu flavor. We hope to create a "parallel world" where you can travel through Bangkok in one second, enjoy delicious food and fly freely. It is necessary to break the sense of harmony with the surrounding buildings.



/The dining space carries life/

Walk into the streets of Bangkok at night and look for the heart-stirring fireworks。