2024 | Professional

MUSE Design Awards Platinum Winner

Kaoshiung Pose

Entrant Company

HAND-HEART DESIGN FIRM

Category

Conceptual Design - Other Concept Design

Client's Name

Youth Bureau Of Kaohsiung City Government

Country / Region

Taiwan

The core concept of Hand-Heart Design Firm is "Visualizing the Invisible Value. " This concept is embodied in the vibrant and diverse "Kaohsiung Pose" design, which combines various dynamic postures with local characteristics to showcase the many different aspects of Kaohsiung, where the design was created. Using special ink for printing, the lively and dancing figures reveal representative images of local characteristics and culture when exposed to UV light at a specific wavelength of 365nm. Through the interactive process of shining a UV flashlight, one can explore and discover the unique passion and charm of Kaohsiung City, and make the intangible "Value" visible through tangible design.



The work combines scientific ink and color light technology with philosophical and metaphysical concepts to convey values. The aesthetic effects created through design and printing convey the spirit of design; in addition to discovering the core values hidden beneath the surface, it allows viewers to explore and experience the multiple facets and possibilities of design through the process of discovery.

Credits

Chairman
Chih-yang Hsu
Designer
Xiao-Wen Su
Designer
I-Chen Lee
Designer
Rou-Tzu Pan
Tung-Ming Printing Ink Co., Ltd
Jerry Tsuo
Tung-Ming Printing Ink Co., Ltd
Stefen Chow
Tung-Ming Printing Ink Co., Ltd
Gina Wang
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