2024 | Professional

MUSE Design Awards Silver Winner

Y F D COMMERCIALFIRM

Entrant Company

XIANG ZE JU DESIGN

Category

Interior Design - Commercial 

Client's Name

Country / Region

China

The project is located under the residential building in Zhangzhou City, Fujian Province. Zhangzhou is a cozy city, not as rushed as the big cities, lush greenery and natural ancient trees, all of which lead us to think.

The project is a commercial house mainly dealing in various types of high-end liquor. We realized that the traditional commercial space often fell into the thinking of selling goods, resulting in a messy space without showing the advantages of the product, and the space itself lost its meaning of existence. We are rethinking the relationship between product and space, and at the same time resonating with time. We found inspiration from the early brewing space, if there is a space that is detached from the commercial model, just like a museum, the meaning of the existence of the space is for the product itself, not for commercial consumption, we hope that the space itself can return to the atmosphere of the space that created it.

The space on the first floor is mainly used for commercial purposes, which is the area where the owner displays the wines, and in the treatment of the plane, we have outlined an oblique line to make the whole direction inclined inward, making the space open and progressive. The position of the product is not directly visible, and the visual effect brought by the diagonal line can obscure some of the atmosphere, making people feel mysterious. On the second floor, we divide it into a private reception space for the owner, with a restaurant box and a conference room, emphasizing privacy and a space for reception and negotiation, a place with necessity and chance

In terms of design techniques, we focus on exploring the relationship between materials in space, and materials are unconscious inanimate organisms in the objective world, unable to express their ideas in words, and unable to show their own charm independently. We are thinking about the relationship between product and space, and at the same time resonating with time.

Credits

Design Director
Wenxiang Huang
Main designer
Zhoujian HU\
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