2024 | Professional

MUSE Design Awards Silver Winner

Mary Shelley Noble Wine

Entrant Company

LITETE Brand Design

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Botrytis wine is the most advanced natural sweet wine among wines. It is called "liquid gold" because of its golden color and rare production. It is also called "lady's wine" because it was mainly the favorite of aristocratic women in Europe in the 19th century. Mary Shelley, whose Chinese name is "Mary Shelley", is a well-known British female writer in the early 19th century. She once created the world's first science fiction novel "Frankenstein" and is known as the mother of science fiction literature. Mary Shelley is a representative figure of female talents and dreams, which is also the connotation that the brand wants to convey.



The wine box is packaged as a book. In order to give a more realistic book texture, the cardboard structure is used to make the book spine and book slots. Countless lines are embossed on the upper, lower and right sides of the box to replicate the appearance of the physical book. The top, edge and root of the book, the text on the spine and the text on the back cover are all presented by embossing, without any ink printing on the whole. Use stamps, postmarks, fire paint, leather straps, feather bottles and wine labels to match each other, and use textured light luxury to interpret women's talent and charm. When you open the wine box, you are greeted by the handwritten words embossed inside the box, which reminds you of the moment Mary Shelley created.



The decoration of the wine bottle body is mainly simple, highlighting the texture, and fitting in with the outer packaging style. A quill pen left a few words on the bottle label, spreading Mary Shelley's wisdom and talent to the world.

Credits

Creative Director
Langcer Lee
Designer
YANG JIE
Designer
PAN LI JUAN
Designer
GUO SHENG XU
Illustrator
ZHANG FAN
Illustrator
ZHANG JIA NI
photographer
JIANG TAO
photographer
MAI JI
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