2024 | Professional

MUSE Design Awards Gold Winner

XIAOXIAOYOUKU Puzzle machine

Entrant Company

Youku Information Technology (Beijing) Co., Ltd. JingyiFu、YingSun、HongmingZhu

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

China

Inspired by Tetris, this children’s puzzle game console innovatively introduces deformable modules to offer children a multi-dimensional puzzle experience, thereby enhancing their perception of colors, shapes, and space.

During the process of game, children can easily change the shape of different modules and arrange them into the corresponding patterns displayed on the LED matrix display screen. For convenience of use, each puzzle module boasts an extendable soft rubber handle for a gentle touch and easy handling. Beside, multiple consoles can be connected via the Bluetooth module to realize racing and multiplayer modes, whose combination with visual, tactile, and auditory elements contributes to an immersive interactive experience. Furthermore, the diverse reward system upon completion encourages children to continue unlocking new levels.

The product appearance emphasizes an interesting, approachable design. The design team subtly adopted geometric elements and vibrant color combinations to create an interesting, creative form and ensure an enjoyable interactive experience. The left LED matrix interactive screen and the right X-shaped interactive button are reminiscent of the eyes of a robot. Such a humanized design helps to establish a strong emotional connection between the product and children.

Credits

Youku Information Technology (Beijing) Co., Ltd.
Jingyi Fu
Youku Information Technology (Beijing) Co., Ltd.
Ying Sun
Youku Information Technology (Beijing) Co., Ltd.Youku Information Technology (Beijing) Co., Ltd.
Hongming Zhu
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