2024 | Professional
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The Toyota concept car is designed to be the first car for young people. It is based on an in-depth analysis of the modern young consumer's lifestyle and is committed to the concept of "a Small Car with the Max Function". It aims to create a flexible mobile space that traditional five-seat models do not offer. Inspired by the Japanese K-car, it provides a highly configurable solution to the problem of limited interior space due to the traditional car's interior layout, optimising the use of space. The designer innovatively cancels the row of fixed seats on the right side of the car, allowing the interior space to be flexibly adjusted according to diverse needs. The flat and stable chassis makes it suitable for people to ride on and convenient for storing items, greatly enhancing its practicality.
The model's exterior has a streamlined outline with sporty details, highlighting its striking and lively sense of movement. The interior decoration design is classic and minimalist, achieved by removing non-essential decorative elements. The colour and material choices, especially red, emphasise the model's sense of energy and dynamism. Using environmentally friendly, recyclable materials for the front and rear bumpers reflects the brand's commitment to sustainability. It represents more than just a mobility tool but a versatile and personalised living space that the younger generation desires.
Credits
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Jinan Bodor CNC Machine Co.,Ltd.
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Product Design - Tools
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Zirui Zhuang, AIA
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Interior Design - Restaurants & Bars
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Quanzhou City Huang Sanhuang Brand Design Co., Ltd.
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Packaging Design - Wine, Beer & Liquor
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Simpcare
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Packaging Design - Beauty & Personal Care