2024 | Professional

MUSE Design Awards Silver Winner

The magic of your first car

Entrant Company

YISONG JIANG

Category

Conceptual Design - Transportation

Client's Name

YISONG JIANG

Country / Region

United States

The Toyota concept car is designed to be the first car for young people. It is based on an in-depth analysis of the modern young consumer's lifestyle and is committed to the concept of "a Small Car with the Max Function". It aims to create a flexible mobile space that traditional five-seat models do not offer. Inspired by the Japanese K-car, it provides a highly configurable solution to the problem of limited interior space due to the traditional car's interior layout, optimising the use of space. The designer innovatively cancels the row of fixed seats on the right side of the car, allowing the interior space to be flexibly adjusted according to diverse needs. The flat and stable chassis makes it suitable for people to ride on and convenient for storing items, greatly enhancing its practicality.

The model's exterior has a streamlined outline with sporty details, highlighting its striking and lively sense of movement. The interior decoration design is classic and minimalist, achieved by removing non-essential decorative elements. The colour and material choices, especially red, emphasise the model's sense of energy and dynamism. Using environmentally friendly, recyclable materials for the front and rear bumpers reflects the brand's commitment to sustainability. It represents more than just a mobility tool but a versatile and personalised living space that the younger generation desires.

Credits

exterior designer/ FISKER inc.
YISONG JIANG
More Silver Winners
Product
2024
MUSE Design Awards - Zendure SolarFlow Hyper 2000

Entrant Company

Zendure DE GmbH

Category

Product Design - Energy Products & Devices

Concept
2024
MUSE Design Awards - Resilient Living: Post-Pandemic Habitat Design

Entrant Company

Yutong Wu

Category

Conceptual Design - Habitat

Interior
2024
MUSE Design Awards - Jingyu Residence: Catering to Genuine Needs

Entrant Company

Chongqing Raymain Interior Design Co., Ltd

Category

Interior Design - Home Décor

Interior
2024
MUSE Design Awards - The dwelling place of the soul

Entrant Company

Nanshe Interior Design

Category

Interior Design - Residential