2024 | Professional

MUSE Design Awards Gold Winner

Packaging Design

Entrant Company

Southwest Minzu University

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Mount Yanmen, bearing the weight of a thousand years of historical vicissitudes, carries the traces of beacon towers, marking the imprints of time. Many heroes once wielded their swords and danced on horses here, composing magnificent epics. Today, although the smoke and fire of the beacon towers have long been extinguished, Mount Yanmen still stands tall, witnessing the changes of history.



The bottle's lines are bold, standing tall like a beacon tower. The depiction of the beacon tower on the bottle seamlessly combines history and modernity, as if narrating courageous stories. This design not only enhances the visual impact of the product but also allows consumers, while enjoying the Huangjiu, to feel the profound historical heritage and unique cultural charm of Mount Yanmen.



The adoption of an antique bronze color for the bottle cap enhances the overall texture of the Huangjiu while also emphasizing a profound sense of historical weight. This deep and elegant hue, as if seasoned by the passage of time, exudes a unique charm. The meticulous and refined detailing on the bottle cap, with each line carefully polished, presents a perfect curvature.



The golden label enhances the overall visual appeal of the Huangjiu, with its elegant and magnificent gold color creating a sharp contrast with the black bottle body, appearing noble and mysterious. The font design on the label is delicate and grand, adopting a traditional calligraphic style, showcasing the charm of Chinese culture. Each character is meticulously crafted, flowing and vibrant, as if narrating the history and heritage of the Huangjiu.



The surface of the packaging box features the loess plateau as a background, complemented by the image of a beacon tower, showcasing a majestic and robust demeanor. Its design on the packaging box reveals a stable structure and a texture weathered by the passage of time, as if quietly narrating the enduring history and past glory of Mount Yanmen. This design highlights the natural beauty of Mount Yanmen while also aligning with the distinctive characteristics of the Huangjiu's place of origin.







More Gold Winners
Architectural
2024
MUSE Design Awards - Yuexiu Yuyue Jiangchen

Entrant Company

Arch-Age-Design(AAD)

Category

Architectural Design - Multi Unit Housing Low Rise

Architectural
2024
MUSE Design Awards - Bharat Mandapam International Exhibition & Convention Centre

Entrant Company

Aedas

Category

Architectural Design - Business Building

Packaging
2024
MUSE Design Awards - Tribute to Xinjiang Nut Gift Box

Entrant Company

UFObranding Brand Management Co., Ltd.

Category

Packaging Design - Retail

Interior
2024
MUSE Design Awards - NORHOR Home Hangzhou Headquarters

Entrant Company

Lei Zhang, Haochen Sun

Category

Interior Design - Showroom / Exhibit