2024 | Professional

MUSE Design Awards Platinum Winner

Collection - 10 Years of Shede

Entrant Company

Shenzhen Reform Brand Consultant and Design Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

"Collection - 10 Years of Shede" carrying the imprint of the long history of Chinese civilization, showing the most Chinese cultural genes - uneven movable type printing, magnificent ancient Chinese characters and rich texture of rough papermaking. It integrates the achievements of the Four Great Inventions of ancient China into the bottle, all of which demonstrate the extraordinary charm of the Chinese civilization for thousands of years.

There is something to give and something to gain, the balance between yin and yang is the logic of Chinese culture. "Collection - 10 Years of Shede" integrates the philosophy of Yin and Yang, with one up and one down, one concave and one convex, showing the wisdom of Shede. The patterns carved from rocks convey the imprint of ten years of preservation and the hearts of countless intangible cultural heritage craftsmen.

"Collection - 10 Years of Shede" follows the ideas of oriental wisdom expression and oriental life aesthetics, conveys the charm of Chinese civilization, and provides another new choice for high-end Baijiu consumers. To find the best way to show the historical imprint of China, integrate the movable type printing technology and papermaking technology of the Four Great ancient inventions with the wisdom of Shede, so as to convey the charm of Chinese civilization. There is something to give and something to gain, the balance between Yin and Yang is the logic of Chinese culture. "Collection - 10 Years of Shede" integrates the philosophy of Yin and Yang to convey the imprint of ten years of preservation and the hearts of countless intangible cultural heritage craftsmen.The paper-plastic packaging on the front of the product adopts 100% recyclable, naturally degradable, non-toxic burning, reflecting the concept of low-carbon life and green environmental protection. "Collection · Shede 10 Years" bravely undertakes the mission of"brewing a better life for global families and spreading the beauty of Chinese Baijiu culture", brews ingenious old wine and carries forward Chinese wisdom! To be willing is a kind of wisdom and attitude in life. Only when everything is willing to be willing can harmony and unity be achieved.

Credits

Designer
Mr.Dong Jinghong
Designer
Mr.Li Wei
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