2024 | Student

MUSE Design Awards Silver Winner

Pingtung Wugawan Cocoa

Entrant Company

SHU-TE UNIVERSITY

Category

Packaging Design - Rebrand

Client's Name

Pingtung Wugawan

Country / Region

Taiwan

Cocoa is a famous specialty in Pingtung, Taiwan. Pingtung Wugawan Cocoa uses natural farming methods to grow cocoa, insisting on a land-friendly and life-respecting attitude to live with the natural ecological environment, and produces cocoa in the Tree to Bar way, which yields abundance of polyphenols and flavonoids that are beneficial to the human body.

Pingtung Wugawan Cocoa products are extracted from the original cocoa beans and packaged in a healthy and wholesome way, ranging in four categories of selected products: cocoa bean, cocoa tea, cocoa powder, and cocoa nougat. The packaging is decorated with hand-painted illustrations, giving it a unique visual sense and hand-made style. The outer box is brightly colored in oxbow orange to create a distinctive brand image, and the matte translucent material adds visual layers to the package, creating a modern and premium feel.

Credits

Professor
Shou-Hsi Fu
Designer
Yu-Hsuan Wang
Designer
Jing-Qi Yang
Designer
En-Hsien Lin
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