2024 | Professional

MUSE Design Awards Platinum Winner

shede . Feast of Art

Entrant Company

Shenzhen Reform Brand Consultant and Design Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

shede . Feast of Art is a high-end chinese art masterpiece that conveys the

wisdom and cuIture of shede through Eastern aesthetics. The appearance of the

product adopts traditionaI chinese utensiIs - Iacquerware food boxes. Its eIIipticaI

sphericaI shape, coIor matching, or materiaI seIection form a harmonious overaII

shape, which not onIy integrates Eastern and western artistic beauty, but aIso

refIects the confucian aesthetic emphasis on the "beauty of harmony" and the

"unity of heaven and humanity”. on the basis of preserving the cIassic symmetry of shede products, it combines the cuIturaI connotations of paIace art expressions

such as "magpie" and "auspicious festivaIs" to interpret the Eastern aesthetic

concept of "abandoning its fIamboyance, gaining its charm, simpIifying compIexity, and returning to the originaI”. The Feast of Art takes the beauty of harmony as its

symboIism, and as a high-end artistic Iarge jar Baijiu, it can be used for gifts,

coIIection, and banquets, beIonging to the Iuxury IeveI Baijiu. shede adheres to the mission of "sharing shede's wisdom with the worId", and is committed to promoting chinese Baijiu and traditionaI cuIture to the worId. Let gIobaI famiIies feeI the

orientaI Iife aesthetic charm of chinese Baijiu whiIe enjoying the happiness brought by it.

Credits

Designer
Mr.Xu Yao
illustrator
Mr.Shi Chaoni
Designer
Mr.Li Wei
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