2024 | Professional

MUSE Design Awards Platinum Winner

“Ultimate" - Shangri-La Eyeglasses (Sihaicheng) Store

Entrant Company

Guangzhou (Chengyi) Decoration Engineering Co., Ltd.

Category

Interior Design - Retails, Shops, Department Stores & Mall

Client's Name

Shangri-La Eyeglasses

Country / Region

China

Shangri-La Eyeglasses is dedicated to creating the forefront of eyeglasses boutiques in Asia, allowing customers to experience Michelin Star Service and indulge in the world's premier eyeglasses brands.

The red brick exterior exquisitely showcases the allure of European classical design. Neatly arranged, uniform in form, and pure in texture, it represents the collision between the vicissitudes of history and modern culture, manifesting a captivating visual tension. The weathered rusted plaque harmoniously complements the red brick exterior, endowing the brand with a rich cultural heritage. Lighting and the architectural facade harmoniously coordinate, conjuring a unique artistic ambiance.

Upon crossing the threshold, the first impression one encounters is the captivating frontal "sun" image wall. It comprises 220 pieces of gold-plated stainless steel arranged in geometric curves. Radiating from the sun in the center, the steel plates disperses geometrically from dense to sparse, creating a dazzling light effect with layers of light to dark, so as you walk and view the artwork from different angles, various visual effects unfold.

The "eagle eye" motif, resembling black lacquer with a subtle golden tinge, exudes a keen and luminous gaze, akin to an eagle soaring in the vast sky, symbolizing a far-reaching vision. The design inspiration draws from the fusion of the golden hue of an owl's eye and the structure of the human eyeball. Golden stainless steel is used as the base color to mimic the golden hue of an eagle's eye, with the human eye cleverly integrated into the center, creating a vivid and distinct theme.

The "Block Game" feature wall consists of 528 aluminum panels arranged in a matrix, with eyeglass displays integrated. Whether in flat or three-dimensional form, each panel can be transformed into numerous themes and designs through special attachments. This showcases an infinitely-creative display space and brings the brand image to life.

Credits

Chief Design Director
KE LUO
Project Manager
Liao Caili
Project Designer
Ye Yuzhen
On-Site Execution
Li Junjing
Art Furnishing
Chen Liping, Chen Shuyi
Product Structure
Xiao zhuokun, Huang Caoming
Production Process and Quality Control
Huang Caoming, He Zhuolin
Installation Team
Li Junjing, Li Chaoyuan
Lighting
Light and Space (Shandong) Lighting Technology Co., Ltd.
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