2024 | Professional

MUSE Design Awards Gold Winner

YangHu · Huoshan Dendrobium

Entrant Company

UnKnown Brand

Category

Packaging Design - Health & Wellness

Client's Name

Anhui Huzhiyuan Biotechnology Co., Ltd

Country / Region

China

Huoshan Dendrobium is a precious traditional Chinese medicine, which is recorded in many classic Chinese medicine works. In packaging design, we have extracted elements from Chinese culture's stone tablets and classics, and used them on packaging boxes to present the unique cultural temperament of China as a whole. And by adopting a double opening method, the natural environment of the dendrobium is hidden inside, presenting a sense of surprise to consumers. The material is selected from Germany's top grade Guman special paper, bringing the ultimate product expression. And combined with the printing techniques of hot stamping, silver stamping, and blue gold, the overall texture is presented more.

Credits

Creative Director
Dong Cheng
Design Director
WenZe Zheng
Project Director
QianWen Fang
Creative planning
ShiFei Yan
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