Cadillac IQ Shanghai Kerry Centre Store

The concise entrance design interprets the classical brand image, while the micro-cement reveals a sense of eternity. The Cadillac logo with a strong technological aesthetic illuminates the facade, seamlessly blending nature and technology, a prelude of Cadillac to ushering in the market of all-electric vehicles.

The overall interior design maintains an open layout, employing a minimalist design approach to create diverse scenes. The design elements, colors, lighting, and raw materials are all simplified to their essence, while still demanding the highest standards of texture and craftsmanship. The micro-cement material on the facade extends throughout the entire interior, leading customers to immerse in the exploration of nature and environmental sustainability, perfectly aligning with the advent of the electric vehicle era.

Within this space, a matrix arrangement of column screens offers a unique experience, showcasing the century-old brand history through interactive displays. It allows customers to truly feel Cadillac's vision of breaking conventions, ceaseless pursuit of excellence, and unwavering dedication to innovation. Moreover, the space provides users with an immersive music experience with American music to satisfy customers' expectations for music.

The 1:18 scale models of classic Cadillac vehicles on display represent the brand's rich cultural heritage and artistic expression. These models not only bear witness to science and technology advances but also embody the values of speed and quality that Cadillac is known for. Each meticulously crafted piece of artwork conveys the essence of the brand. Curved LED screens are used to showcase the cutting-edge technology of Cadillac Lyriq. By incorporating an integrated multi-screen control system, the multi-dimensional display of a group of screens allows for a deeper understanding of the features of the Cadillac all-electric IQ.

The runway extends from the IQ Space to the entrance of the mall, running through the entire store. It serves as the main vehicle display space, utilizing an array of LED lights on the top surface to create interactive displays that simulate different types of scenes. The array of column screens integrated into the walls adds dynamism to the static space and sets the stage for the Cadillac artistic journey.