2024 | Professional

MUSE Design Awards Silver Winner

Shiny Meadow Limited Edition of Dragon 2024

Entrant Company

Shenzhen Tigerpan Design Co., Ltd.

Category

Packaging Design - Limited Edition

Client's Name

Inner Mongolia Mengniu Dairy (Group) Limited by Share Ltd.

Country / Region

China

Shiny Meadow is a high-end fresh milk brand in China, committed to providing consumers with fresh dairy products. As the new year is approaching, we created a limited-edition packaging for Shiny Meadow Year of the Dragon. We hope that through this packaging design, we will lead a wave of new year trends.The dragon is an image in traditional Chinese culture and is deeply rooted in the hearts of every Chinese. The image of the Coiling Dragon is even more classic. Combining tradition, we present it in a new and eye-catching way. We used an abstract dragon illustration. This design style is both traditional Chinese and modern, aiming to attract a younger consumer group.

The abstract dragon illustration is the core element of the design. The dragon is a symbol of strength, wisdom and majesty in Chinese culture. We integrated the mysterious temperament and power of the dragon into the packaging through a simple and exquisite design language, which not only emphasized the uniqueness and uniqueness of the product, but also gave the product a strong emotional appeal.In terms of color selection, the illustrations use red and gold, which represent China. In addition, it also incorporates a variety of colorful colors. Red symbolizes enthusiasm, vitality and freshness, while gold represents nobility, luxury and dignity, while colorful is a more youthful expression.

We also pay attention to the detailed design of packaging. We used gold printing technology on the packaging to make the entire packaging look more textured.

We believe that this Year of the Dragon limited edition fresh milk packaging design will attract more consumers with its uniqueness, cultural connotation and high-end quality, and establish a unique brand image for our products in the market.

Credits

Chief Designer
Tiger Pan
Executive Designer
Xia Xuedan
Executive Designer
Ye Jiafeng
Technical Director
Xie Zhangkun
3D Rendering
Zhu Yuling
Project Manager
You Hua
Illustrator
Yi Ping
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