Jinmailang Laidian electrolyte drinks

Calling is an electrolyte drink launched by Jinmailang Beverage Co., Ltd.

Despite the market being flooded with electrolyte beverages, few truly embody their essence. With "Laidian" (meaning "electrifying") as energy-exuding name, we aim to redefine this category. Our design focuses on symbolizing the brand, integrating positive and negative electrical symbols with "Laidian" for instant identification. The primary packaging colors of bright orange and yellow ensure standout visibility on shelves. A combination of overall matte finish with selective silver printing accentuates the product texture, while the glossy positive and negative symbols enhance recognition. This packaging overthrows traditional forms, emphasizes consumer experience, and propels the industry towards innovation.