2024 | Professional

MUSE Design Awards Gold Winner

361°kids Jump Rope Limited Packaging

Entrant Company

Shanghai Kuyekuye Technology Co., Ltd

Category

Packaging Design - Sports

Client's Name

361°kids

Country / Region

China

The limited edition Packaging for Chinese Jump Rope national team, including jump rope shoes and clothing.



Using traditional Chinese elements, such as the Chinese national flag, ancient architecture, Chinese Calligraphy and idiomatic references were incorporated.



The packaging materials are eco-friendly, showcasing a strong sense of social responsibility. This Packaging not only enhances the user experience but also delivers outstanding commercial results.



Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.

Credits

Xusong WANG
Xiao DONG
More Gold Winners
Interior
2024
MUSE Design Awards - Fantastical Scenery

Entrant Company

Xiao Lin Ou

Category

Interior Design - Showroom / Exhibit

Lighting
2024
MUSE Design Awards - The New Guangzhou Art Museum

Entrant Company

Toryo International Lighting Design Center

Category

Lighting Design - Architectural Lighting

Product
2024
MUSE Design Awards - Embedded treadmill module

Entrant Company

Goldenhome Living Co.,Ltd.

Category

Product Design - Outdoor & Exercise Equipment

Packaging
2024
MUSE Design Awards - Oath of the Peach Garden Tea Packaging

Entrant Company

Shenzhen Jujin Paper Packaging Co.,LTD

Category

Packaging Design - Non-Alcoholic Beverages