2024 | Professional

MUSE Design Awards Gold Winner

Guojiao 1573 Longzhi Yuan Collector's Edition

Entrant Company

SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD

Category

Packaging Design - Luxury

Client's Name

LUZHOU LAOJIAO CO.,LTD.CHINA

Country / Region

China

The dragon is an animal in ancient Chinese mythology and a symbol of the Chinese nation. 2024 is the Year of the Dragon, the year of the Chinese Zodiac, and this time, with the dragon as the origin of the creative idea, we link the leading Chinese dragon company "Guojiao" with the international movie star "Jackie Chan" to create a limited product for the Year of the Dragon. This time, using "dragon" as the creative origin, linking the leading Chinese strong fragrance company "Guojiao" with the international movie and television superstar "Jackie Chan", a limited edition product is created for the Year of the Dragon.

The outer packaging adopts the shape of a dragon egg for creativity, breaking through the traditional packaging form, symbolizing the newborn and nurturing, good luck and good fortune, the egg shell mainly plays the role of display. The surface of the eggshell is made of transparent amber-colored plastic, cut with dragon scales, inlaid with a metal dragon head, fixed with a metal frame, and built-in metal mounted magnet, making it easy to assemble and disassemble, with a strong overall display and collectability. The bottle is made of crystal glass, inlaid with metal dragon head on the front, decorated with partial dragon scale pattern on the side, with partial gold sticker to enhance its sense of quality and artistry, and the bottle adopts the form of black gradient to highlight its mysterious sense.

Credits

CCO
Wen Liu
Designer
Xianwen Wu
Creative director
Weijie Kang
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