Xifeng Baijiu Tianqi

Entrant

SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

SHAANXI XIFENG LIQUOR CO.，LTD.

Country / Region

China

Gallery

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xifeng Baijiu Tianqi (Image 1)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xifeng Baijiu Tianqi (Image 2)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xifeng Baijiu Tianqi (Image 3)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xifeng Baijiu Tianqi (Image 4)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xifeng Baijiu Tianqi (Image 5)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xifeng Baijiu Tianqi (Image 6)

MUSE Design Awards Packaging Design - Wine, Beer & Liquor Winner - Xifeng Baijiu Tianqi (Image 7)

About The Entry

Xifeng Baijiu speaks of the phoenix culture. The phoenix is the god of good fortune in China and the symbol of the mother of the nation. Wherever the phoenix passes, it is full of nobility and magic. In traditional culture, the phoenix cape is the ancient Chinese dress worn by wealthy women when they get married, symbolizing the power of the phoenix, a metaphor for starting a new life and holding new hopes.

The idea of the bottle comes from the ancient Chinese phoenix cape. We combine the Chinese phoenix culture with the wine, using the ancient as the present, giving the product cultural connotation and enhancing the quality and emotional value of the product.