2024 | Professional

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Xifeng Baijiu speaks of the phoenix culture. The phoenix is the god of good fortune in China and the symbol of the mother of the nation. Wherever the phoenix passes, it is full of nobility and magic. In traditional culture, the phoenix cape is the ancient Chinese dress worn by wealthy women when they get married, symbolizing the power of the phoenix, a metaphor for starting a new life and holding new hopes.
The idea of the bottle comes from the ancient Chinese phoenix cape. We combine the Chinese phoenix culture with the wine, using the ancient as the present, giving the product cultural connotation and enhancing the quality and emotional value of the product.
Credits
Entrant Company
Samuel Design
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Interior Design - Restaurants & Bars
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Beijing Shanhe Jinyuan Art and Design Stock Co., Ltd.
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Interior Design - Showroom / Exhibit
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Phoenix-Wings GmbH
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Transportation Design - Unmanned Aerial Vehicle
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Baidu Online Network Technology (Beijing) Co., Ltd.
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Conceptual Design - Artificial Intelligence (AI)