2024 | Professional

MUSE Design Awards Platinum Winner

Guojiao 1573 Longzhi Yuan Limited Edition

Entrant Company

SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD

Category

Packaging Design - Limited Edition

Client's Name

LUZHOU LAOJIAO CO.,LTD.CHINA

Country / Region

China

This is a limited edition Baijiu packaging design for the Year of the Dragon, cleverly attaching the dragon to the packaging, partially hidden inside, mysterious and powerful, giving people unlimited imagination, leading consumers to involuntarily want to explore and open, so as to understand the story behind the brand.



The outer packaging is made of polymer environmental protection material with partial metal plating, and the bottle is hand-carved and painted in Chinese white porcelain, fired at high temperature by ancient traditional craftsmanship, conveying the brand's oriental flavor and introverted spirit.

Credits

Designer
Zhipeng Li
CCO
Wen Liu
Designer
Xianfeng Wu
Creative director
Weijie Kang
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