2013

This is a project with an origin story. On the occasion of the brand's tenth anniversary and the tenth anniversary of the "Belt and Road" initiative, the brand decided to reprocess the heritage craft of flower-rolled old tea preserved by the old factory director for a decade. It is shared with tea enthusiasts worldwide in a simple and enthusiastic manner, fulfilling the pre-death wish of an ordinary old branch secretary. Despite the scarcity of the product, the overall planned production quantity is substantial. The original design considers factors such as low-cost packaging, material texture, special inks, convenient gift box, universal usability, contemporary aesthetics, and storytelling. From bamboo-woven rolled tea to small round cans, the product packaging is integrated, blending the historical Tea Horse Road with the modern Belt and Road vision. Through repeated experiments, a series of structures, including iron cans, tile paper outer boxes, seals, envelopes, and corn fiber tea bags, were achieved at a cost of less than 10 yuan. This allows high-quality old tea to be shared at a more affordable price with tea enthusiasts who care about cultural heritage and have patriotic sentiments.