2024 | Professional

MUSE Design Awards Gold Winner

Jinquan · Zhaoxi

Entrant Company

Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Seventy three years of memory changes, leaving behind the taste of time. As a "Chinese time-honored brand", Taiyuan Distillery adheres to the classic of the Jin Dynasty's people and business ethics, and has been brewing baijiu with 5000 years of craftsmanship. The favor of baijiu is fragrant with clear spring. Jinquan · Zhaoxi utilized the shape of the spring eye in the design of the vessel, with an overall style that is nostalgic and retro, as if telling a story of history. It conveys the nostalgic and simple style of a time-honored brand through old newspapers, and records the changes and development of the distillery and the inheritance of ancient craftsmanship through brand stories. The product expresses a commitment and innovation to quality and aesthetics through its distinct brand imprint and more distinctive product style. Time changes day and night, and the years remain fresh and enduring; When drinking, one must think of the source and never forget the time and path.

Credits

Designer
Mr.Guo Rui
illustrator
Mr.Shi Chaoni
Designer
Mr.Li Wei
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