2024 | Professional
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With the rise of the "beauty economy," the beauty industry has entered a new era of consumer enthusiasm, and lightweight beauty has become a highly sought-after track. In the intense market competition, "post-medical aesthetic recovery" also needs to be more personalized. The Onisa brand uses clear and concise visual symbols to highlight the brand's scientific, healthy, and professional attitude. It symbolizes the innovative ingredients of products and expresses the professional sense of the brand through more rigorous design, creating a three-dimensional overall brand image.
The overall design language leans towards a rational and restrained professional medical aesthetic style, making the brand visually distinctive and unified. It aims to establish a trust connection with consumers through a design language that is professional, safe, and scientific.
The focus is on repairing and caring for the damaged skin barrier after "medical aesthetics," addressing post-recovery issues specifically for Chinese women and restoring skin health to its natural state.
Credits
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Lichao Architecture Studio
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Architectural Design - Factories & Warehouses
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LEEDZ Intelligent (Hangzhou) Elevator Co., Ltd.
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Product Design - Other Product Design
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Design General Contract: Shenzhen Hope Design Co., Ltd. ; Design collaborators: Original Design Studio/TJAD、AECOM
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Landscape Design - Parks & Open Space Landscape
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Essence Design Global
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Packaging Design - Luxury