2024 | Professional

MUSE Design Awards Gold Winner

Penghu Public Library Branding Design

Entrant

ChiHe Branding Consultancy

Category

Conceptual Design - Education

Client's Name

Cultural Affairs Bureau, Penghu Country

Country / Region

Taiwan

Penghu is known for the abundant cultural heritage, boasting historical sites, buildings, unique geographic landscapes and traditional cultures. Penghu Country Library is a sacred ground for passing down knowledge and intersecting cultures, the design concept of the badge features the library and Penghu, using Penghu county’s Gaillardia as the main vision, Gaillardia stands for solidarity and harmony, representing Penghu people’s perseverance spirit, Gaillardia in blossom resembles dazzling fireworks on summer night. Simple book lines transform to Gaillardia’s petals, and the flower heart stands for Penghu’s one town five counties. Simple linear design contains Penghu library’s irreplaceable uniqueness.

Credits

Brand director
Liu Chien Cheng
Design director
Hung Pei Han
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