2024 | Professional

MUSE Design Awards Gold Winner

MISTINE SOFT MATTE ESSENCE AIR CUSHION

Entrant Company

Hangzhou Shengxia Cultural Creative Co., Ltd

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

Country / Region

China

The Mistine Soft Matte Essence Air Cushion Package Design continues the brand's Thai genes. The inclusion of unique inspiration leads to distinctive texture and appearance. Inspired by the miraculous color changes of everything due to light refraction, the package design is a material carrier - a visual expression of varied light paths using the skills of color blocking, blending, and contrast. Meanwhile, its vibrant, iridescent, and creative look stems from the color scheme influenced by the Thai color culture.

The package design adopts a double-layer shell design. The inner layer reproduces the dazzling Siam, and the transparent outer layer interprets the characteristics of light. Nested double layers of different colors and transparency showcase a visual feast made possible by pleasantly aesthetic color variations at different angles and under light, thereby creating a new experience with a completely new visual effect.

The inner core revolutionizes the color palette of traditional air cushions by using six translucent colors (black, orange, blue, white, pink, and green) to improve the visual sensation and satisfy users' aesthetic sensibilities.

In addition, the double-layer package structure can effectively cushion shock to the inner core. The application of recycled materials reduces plastic consumption, in line with today's sustainable development initiative and eco-friendly concept.

Credits

Zhuang Baoxia
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