2024 | Professional

MUSE Design Awards Silver Winner

Feiyu Technology backpack 3.0plus

Entrant Company

ANTA SPORTS PRODUCTS GROUP CO., LTD

Category

Product Design - Educational Tools / Teaching Aids / Learning Devices

Client's Name

ANTA SPORTS PRODUCTS GROUP CO., LTD

Country / Region

China

This backpack is ingeniously crafted to safeguard children's spinal health. Inspired by the flying fish, which use their fins to balance in water and disperse gravity while gliding through the air, the design team has created a unique 720° dual wraparound system. This innovative approach not only spreads pressure evenly, but also lightens the load with a spring mechanism that harnesses elastic energy to counteract gravity. This protects the spine from excessive or uneven pressure, ensuring a comfortable experience for children.

The load-reducing system combines two pioneering features. The first is a patented dual helical spring structure, inspired by the shock absorption systems in sports cars. This design allows the backpack to automatically adapt its load through the conversion of gravitational and elastic energy during movement. The second feature is an ergonomic 9-point, three-dimensional load distribution system, drawing from the load reduction principles of hiking backpacks. This system shapes the backpack to fit snugly against the back, complemented by strategically zoned pads to minimize spinal pressure and maximize comfort.

Catering to children's diverse aesthetic preferences, the backpack comes in several color options. It is further adorned with a dreamy nebula pattern, symbolizing the endless journey of learning and the pursuit of dreams in the expansive universe of knowledge.

Designed thoughtfully, the reflective strip substantially reduces the safety risks for children in low-visibility conditions. The spring structure incorporates a window design that visually indicates the backpack's load, facilitating timely and appropriate adjustments for optimal comfort during use.

Credits

Anta Children's Accessories Director/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Yi Zhong
Anta children's accessories Planning/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Lan Wen
Anta children's accessories Planning/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Zhixian Chen
Anta children's accessories Design/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Yun Zhang
Anta children's accessories Design/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Xiaoqian Xie
Anta children's accessories Development/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Wancai Qiu
Anta children's accessories Development/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Huiping Chen
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