2024 | Professional

MUSE Design Awards Silver Winner

Feiyu Technology backpack 3.0plus-Juvenile Version

Entrant Company

ANTA SPORTS PRODUCTS GROUP CO., LTD

Category

Product Design - Educational Tools / Teaching Aids / Learning Devices

Client's Name

ANTA SPORTS PRODUCTS GROUP CO., LTD

Country / Region

China

This backpack is specifically crafted with children's spinal health in mind. Inspired by the way flying fish use their fins to maintain balance in the water and disperse gravity while gliding through the air, the design team has developed a unique 720° dual wraparound system. This innovation not only ensures an even distribution of pressure but also employs a spring mechanism that harnesses elastic energy to counteract the forces of gravity. As a result, the backpack substantially reduces the strain experienced by children's backs.

The unique load-reducing system combines two pioneering features. The first is a patented dual helical spring structure, inspired by the shock absorption systems in sports cars. This design allows the backpack to automatically adapt its load through the conversion of gravitational and elastic potential energy during movement. The second feature is an ergonomic 9-point, three-dimensional load distribution system, drawing on the principles used in hiking backpacks for load reduction. This design ensures a snug fit against the back, with strategically zoned pads to minimize pressure on the spine and maximize comfort.

In a display of patriotism, this backpack proudly features the Chinese flag along with the word "China" on the front. This design serves as a symbol of Anta's deep national pride as the official sportswear uniform supplier for the Chinese Olympic team. The aim is to nurture a sense of patriotism in children, inspiring them to grow into strong and empowered individuals who can become pillars of Chinese nation. Additionally, the backpack includes a reflective strip to enhance children's safety in dim environments. The spring structure incorporates a window design that allows for easy load monitoring, facilitating timely and comfortable adjustments for optimal comfort during use.

Credits

Anta Children's Accessories Director/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Yi Zhong
Anta children's accessories Planning/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Lan Wen
Anta children's accessories Planning/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Zhixian Chen
Anta children's accessories Design/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Yun Zhang
Anta children's accessories Design/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Xiaoqian Xie
Anta children's accessories Development/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Wancai Qiu
Anta children's accessories Development/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Huiping Chen
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