2024 | Professional

MUSE Design Awards Platinum Winner

BLUEBLUE APES

Entrant Company

Shenzhen BLUEBLUEAPES Culture Media Co., Ltd.

Category

Conceptual Design - Fashion

Client's Name

Country / Region

China

LAM chimp, with blue as its main tone, aims to convey the spirit of justice and unwavering determination. The ball in its hand symbolizes the acceptance of imperfections, representing the missing left hand due to injury. Through the evolution in the second dimension, it transforms into a powerful energy sphere emitting the radiant blue light of justice, turning defects into its greatest strength. The sphere beneath its feet symbolizes the cradle of human life—Earth. Humanity has persistently engaged in endless wars and internal conflicts on Earth, yet LAM chimp's presence serves as a guide for all of humanity to step out of Earth and contemplate the future on a higher level of civilization, aspiring for Earth to become a truly superior celestial body in the universe.

The design of this IP character breaks away from the conventional representation of gorillas in people's minds, eliminating the commonly associated inclination towards violence. Our team, based on the principles of 2D and philosophy, creatively developed this distinctive IP character through the reverse process of deduction using psychology and social consumer behavior. This IP image not only incorporates a rich array of 2D elements in terms of artistic style, expressions, and actions but also cleverly integrates the virtual with the real through symbolic signs and logos. It inspires people to explore and uncover the meanings behind these 2D elements. LAM chimp is presented in the form of a baby gorilla, conveying a non-aggressive nature and imparting messages of love and being loved.

In the future, this product will incorporate HIFI audio technology. It is not merely an art piece; rather, it will evolve into a multifunctional and user-friendly smart control terminal, meeting all the beautiful expectations users have. BLUEBLUE APES will integrate IP, trendy elements, HIFI, and smart control terminal features to create a technologically artistic 3C digital masterpiece infused with warmth, catering to users' diverse control terminal needs.

Credits

Yang Yan
Tina Tam
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