2024 | Professional

MUSE Design Awards Gold Winner

Diaoyutai-Fengshun

Entrant Company

Shanghai Brave Little Train Creative Consulting Co., Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Diao Yu Tai · Fengshun Baijiu cleverly incorporates the historical anecdotes of Emperor Qianlong's southern inspection into its packaging design, aiming to narrate that legendary story to consumers. Drawing inspiration from the Temple of Heaven's Hall of Prayer for Good Harvests, a sacred site where ancient emperors prayed for good harvests and rain, the bottle design echoes the solemnity and sacredness of the imperial blessings during Emperor Qianlong's southern inspection, complementing each other perfectly.

The bottle, crafted from high-white glass, is coated with a royal blue glaze, symbolizing the deep sky and vast rivers and seas. Five finely crafted floral papers separate sections of the bottle, baked at high temperatures to showcase the magnificent scenes from the Qianlong's Southern Inspection painting. Through meticulous gilding of light, waves, dragon boats, and figures, the entire picture shines brilliantly, vividly recalling the grandeur of Qianlong's southern journey. The bottle cap, made of high-density acrylic, is molded in one step, vividly reproducing the grandeur and solemnity of the gilded top of the Hall of Prayer for Good Harvests. Each time the bottle cap is opened, it feels like uncovering a piece of history, savoring a legendary tale.

The Fengshun bottle's design based on the five elements is a creative masterpiece. The gold top symbolizes longevity; the wooden eaves represent prosperity; the fiery sun brings blessings; the surging water symbolizes wealth; and the earthy base signifies auspiciousness. The interplay between the five elements and the five blessings reflects people's deep yearning and blessings for a better life. Diao Yu Tai · Fengshun Liquor is not just a bottle of fine wine; it's also a legacy of history and a symbol of blessings.

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