2024 | Professional

MUSE Design Awards Platinum Winner

Xi Jiu · Guizhou Nine Scenic Spots

Entrant Company

Shanghai Brave Little Train Creative Consulting Co., Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

Gathering the essence of nature's wonders - the sun, moon, stars, lush landscapes, and vibrant ethnic cultures - this liquor packaging celebrates the beauty and diversity of our world. It's not merely a vessel for fine wine but a homage to nature and culture, offering an intimate connection with both.



The bottle cap is intricately designed, featuring the sun, moon, and stars. Crafted with crystal glass or glazed material, it evokes the vastness of the universe with crescent and circular motifs.



The bottle body is equally inspired, with a hollow center adorned with landscape motifs. Gradient gold mountain peaks symbolize the preciousness of nature, while textured designs at the base showcase diverse ethnic cultures.



The outer box is unique, with dual doors in contrasting green and white. An organic glass panel allows a glimpse of the bottle's inner structure, enhancing engagement. Inside, elements of Guizhou's scenic beauty adorn the box, immersing the viewer in natural landscapes.



Included within is a set of nine wine cups, each featuring Guizhou's scenic spots through underglaze color techniques. This adds both aesthetic pleasure and addresses safety concerns.













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