2024 | Professional
Entrant Company
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Badaling Great Wall Apple (the only apples rich in selenium originating from Lipao Village at the foot of the Badaling section of the Great Wall of China) are a renowned Chinese fruit and serve as a national gift from China. The packaging design draws inspiration from two iconic Eastern wonders: the ancient Great Wall of China, one of the Four Great Inventions of Ancient China, and the cultural symbol of the Dragon Year in 2024, with the image of a dragon soaring through the sky. This fusion represents the charm of Chinese culture and the unique origin characteristics of the product. The packaging is designed in the shape of a diamond box to emphasize the apple's superior quality, likening them to diamonds. When opened, the apples are revealed within blossoming flowers, symbolizing the Chinese people's wish for wealth, prosperity, and peace for the recipient.
Credits
Entrant Company
AI GROUP CO., LTD
Category
Interior Design - Hospitality
Entrant Company
Yishui Chenyang Food Co., Ltd.
Category
Packaging Design - Snacks, Confectionary & Desserts
Entrant Company
HZS Design Holding Company Limited
Category
Architectural Design - Public Spaces
Entrant Company
CMA Lighting Design
Category
Lighting Design - Flood Lighting