2024 | Professional

MUSE Design Awards Silver Winner

MICOAN Paper Cups

Entrant Company

Hujin (Suzhou) Industrial Co., Ltd.

Category

Product Design - Eco / Green

Client's Name

Country / Region

China

As a disposable product, the production and consumption of paper cups have an undeniable impact on the environment. The design philosophy of MICOAN paper cups stems from a profound consideration of environmental consciousness. The design of these paper cups emphasizes simplicity and elegance, drawing inspiration from natural elements. The goal is to encourage people to enjoy a fulfilling life while also paying attention to and actively participating in environmental conservation efforts.



This paper cup adopts a unique wet production method, setting it apart from other products on the market. Due to the elongated shape of cup-shaped containers, there are stringent requirements for pulp injection, dehydration time, and overall coordination. Each step needs precise control, making the shaping process quite complex. Additionally, there are high demands for the waterproofing of the paper cup. To address these challenges, the design team carefully adjusted the density of plant fibers, successfully achieving excellent water resistance using pure paper material alone.



As pioneers in the industry, the design team successfully introduced the innovative In-Mold Labeling (IML) technology to the manufacturing of beverage cups. Going beyond, they seamlessly integrated IML technology with pulp cups, allowing labels to naturally adhere to the outer surface without the need for any adhesive. This design not only meets the brand's innovative requirements for full-panel design but also completely eliminates ink migration issues. It achieves the goal of using 100% single material, contributing significantly to environmental conservation efforts.



Compared to the colored printing paper cups commonly found in the market, this paper cup utilizes a unique labeling technique on its exterior. This method ensures not only the clarity and durability of the presented images but also provides the brand with greater creative space. Through the external labels, different corporate brand cups can achieve multiple effects, such as rainbow, matte, metallic, embossing, and hot stamping, which are effects that traditional paper cups cannot achieve. This innovative technology injects new vitality into the paper cup industry, meeting the dual demands for environmental friendliness and creativity.

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