2024 | Professional

MUSE Design Awards Gold Winner

Hangzhou City Living Room

Entrant Company

HANGZHOU CRUPO CULTURAL DEVELOPMENT CO., LTD.

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Client's Name

Country / Region

China

Design Concept:

West Lake is not only a geographical landmark but also a symbol of culture and history. With the theme "Building Dreams at West Lake, Creating the Future Together," we aim to create a smart and ecological West Lake that integrates advanced industries, innovative enterprises, and the best business environment. We are committed to attracting and cultivating outstanding talents, leading the continuous development of the West Lake area, and sharing an excellent future with all visitors.



Exterior Design:

The exterior of the exhibition hall is dominated by blue and white, representing the clarity of West Lake and the future of technology. The entrance features a unique VR glasses-shaped design, allowing every visitor to experience the perfect combination of technology and West Lake. The overall design is modern, atmospheric, and full of a sense of the future.



Functional Design:

Immersive Experience Area: Through sound, light, electricity, and holographic projection technology, we present a lifelike West Lake experience for visitors.

Online Exhibition Hall: Using 3D Max and Unity3D technology, we provide online interactive experiences for visitors, allowing them to deeply understand the charm of West Lake even if they are not on-site.

Smart Guide: Through QR codes or smart devices, we offer personalized guide services to help visitors better understand the industries and future development of the West Lake area.



User-Friendly Design:

We always adhere to the design philosophy of "people-oriented, fun communication," considering the perspective of visitors and providing them with a comfortable and convenient visiting experience. Whether it's on-site guidance or online interaction, we strive to do our best to ensure that every visitor has a satisfying experience.



Social Value:

We value the concept of sustainable development, using a large number of low-carbon and energy-saving environmental materials in the exhibition hall. We also advocate the principles of the circular economy. This is not only a commitment to environmental protection but also a reflection of social responsibility. Through this exhibition hall, we hope to make more people understand and fall in love with West Lake, contributing together to the future development of West Lake.

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