China Shuanghui Exhibition Centre

Shuanghui is the largest meat processing base in China and a national key leading enterprise in agricultural industrialisation. The client wanted the brand showroom to be a spiritual space for the company's quality culture as well as a place for the exhibition and sale of its signature products. Therefore, in the design of this space digital technology as the main tone, for the client to light up the brand value, science and technology and humanities and luxuriant. Here we explain the successful genes of Shuanghui Group, spread the spirit of Shuanghui and Shuanghui products, and make the China Shuanghui Exhibition Centre, a first-class, world-leading brand showroom with warmth and groundedness, an important window for customer communication and brand dissemination.