2024 | Professional

MUSE Design Awards Silver Winner

Russell Crowe

Entrant Company

INTREND(SHENZHEN) OPTICAL TECHNOLOGY CO., LTD

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

China

Russell Crowe is an eyewear brand designed especially for children based on their demand for eyewear. The brand has passed SGS international certification, making it a safe, reliable product. With several patented technologies, such as a detachable little bud-shaped gadget and adjustable nose pads, combined with rich color choices and adorable design aesthetics, it offers children a comfortable and enjoyable wearing experience. The frame is made of EMS ultra-light memory material, weighing 10.5g only, which is environmentally friendly, bringing a safe and comfortable user experience without leaving marks on the face.

Every child is unique, and Russell Crowe offers a variety of fun color options for children with different preferences, meeting their pursuit of fashion. The detachable silicone fun logo in the upper left corner of the frame adds even more fun to the glasses. The cute little sprout image can be freely replaced with different mood and scene symbols, undoubtedly a beloved element for children. These considerate designs allow children to confidently express themselves while wearing glasses!

We drew inspiration from the Dubai Sail Hotel, incorporating a large, contoured shape in the nose pad area to ensure comfortable wear. This design ensures that even with thick lenses, there is no sensation of pressure. The built-in soft steel possesses excellent malleability, allowing easy adjustment of height on both sides to accommodate different nose shapes. We have also integrated a user-friendly design with anti-slip and anti-sweat features, keeping the glasses stable for children during activities or daily life, preventing slipping and discomfort.

The frame of Russell Crowe is made of ultra-light memory material, offering excellent pressure resistance. The front frame is connected to the temple arms with metal hinge, ensuring long-term use without wear or deformation.

The temple covers feature a composite structure using three materials (a first in China). With a gentle pull on the silicone rod, the length of the temple arms can be easily adjusted, eliminating the need for complicated steps like cutting or screwing. This innovative design allows children to effortlessly achieve the optimal wearing state, accommodating differences in head size or improper ear positioning.

Credits

EDILY CHEN
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