2024 | Professional

MUSE Design Awards Gold Winner

Sun-Shield (GuangDun)

Entrant Company

Anta Sports Goods Group Co., Ltd.

Category

Fashion Design - Safety & Protection

Client's Name

Anta Sports Goods Group Co., Ltd.

Country / Region

China

This sun-protective clothing combines effective sun protection with heat-shielding properties to ensure the user's comfort and skin health.
In present times, with the progression of industrialization and the amplification of atmospheric barrier damage, the issue of solar radiation has gained considerable attention. The light shield sun-protective clothing offers a more robust anti-ultraviolet performance than traditional sun-protective clothing, with a UPF rating of up to 1000+. Additionally, it also provides shielding against infrared and visible light, with a light shielding rate of 99.5% or more, enabling full-band sunscreen protection. Furthermore, the product offers a heat shielding rate of more than 52% and a Qmax value of 0.25 or more, providing a cool wearing experience and solving the issue of sun radiation and torridity during summer.
To enhance the user's experience, the design team drew inspiration from the umbrella-shaped trunk and created an umbrella-shaped version of the sun-protective clothing. The design features large armholes that effectively reduce the user's sense of restriction during physical activities. The product has a unique fashion-forward appearance meets the user's aesthetic needs. Moreover, it boasts longer adjustable brims, cuffs, and other details, significantly enhancing its sun protection capabilities. The hat's back has a hollowed-out design that accommodates a ponytail, enhancing convenience and breathability.
The product is made from recyclable sun-shield nylon, reducing reliance on non-renewable resources. It also employs digital printing instead of traditional dyeing methods, minimizing water waste and adhering to the principles of sustainable development.

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