2024 | Professional

MUSE Design Awards Gold Winner

Chang Zhou Flying Dragon Wuyue Plaza

Entrant Company

Shenzhen Zhijiao Design Limited

Category

Interior Design - Retails, Shops, Department Stores & Mall

Client's Name

Country / Region

China

Experience The Serenity Of The Water Town With Modern Design

Aesthetics
The project wants to draw a image of "Water stream surrounded with white clouds and mist, with serenity floating in the air."
In our fast-paced city life, the peace of this south Chinese Jiangnan city is precious.
The consumer experience in this commercial building lies in people's
deep memory of the local environment and history.

Function
With The theme of "South Chinese Ancient Serenity", creating a "one area, one unique scene” shopping experience for visitors.

Lounge : moon light theme
Drawing inspiration from ancient local streets, using scattered city gift boxes to blend tradition and modern elements.

Entrance : water scroll theme
Drawing inspiration from the ancient pier, it uses elements of boat, bridge, and tranquil flowing water.

Corridor : trees & shadow theme
Drawing inspiration from ancient trees and their shadows, with stainless steel for a poet touch.

Middle hall : misty rain theme
Drawing inspiration from ancient bamboo towers with floating mist and rain, that is the trademark of the Jiangnan water towns. It evokes deep nostalgia passed down from ancestors.

Operation
With IP attributes, immersion, and cultural scene 3.0 mode, this project continues the long-established South China culture. It is a regional commercial benchmark. It is a cultural place to visit for a new life style experience.

Credits

Tian Zhihua ' s team
Tian Zhihua
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