2024 | Professional

MUSE Design Awards Platinum Winner

2023 i sharing

Entrant Company

Uni-president Department Store, Taipei

Category

Lighting Design - Other Lighting Design

Client's Name

Country / Region

Taiwan

The passion of flamenco inspires the 13-meter-tall Christmas tree "Purple Wish". In flamenco performances, dancers use the movements of their skirts to express emotions, moving them into various shapes, such as circling, swinging, stretching, etc. They are intertwined with the emotional expression of flamenco dance and jointly interpret the essence of this traditional art. The Christmas tree "Purple Wish" transforms into a dancer, dancing gracefully on the base of the magic fountain. The skirt is like the sparkling waves of the sea and is inlaid with magnificent gems. The dance creates a romantic and magical image, attracting Dali's surrealistic butterflies to dance with. The lighting design makes the tree sparkle and glitter at night, creating a dreamy and romantic light show! Snowflakes, bells, and gifts on the building have a strong connection to the Christmas vibe. The lamp post used the elements inspired from Miro's paintings to outline a dynamic visual and color scheme. The design concept subtly integrates the magical atmosphere of Christmas.

Credits

Uni-president Department Store, Taipei
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