2024 | Professional

MUSE Design Awards Silver Winner

CAT FOOD

Entrant Company

MYS GROUP CO., LTD.

Category

Packaging Design - Animals & Pets

Client's Name

Country / Region

China

The core of the product is cat food packaging that is friendly to pets, rich in nutrition, and guarantees convenient transportation. The outer packaging is a simple cat scratcher that can also be used as a container to feed food to stray cats. The inspiration came from feeding stray cats, where people come and go on the roadside, and the stray cats are always in a state of avoidance. Illustrations depicting various parts of the cat's body are used to show the hiding and sneaking of stray cats. The black and gray color of the cat's body is matched with orange to correspond to the theme and empathize with everyone.

Credits

Creative direction
Zhang xiao
designer
Ji Mengyao
designer
Tong Suhong
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