Li Auto Beijing Huamao Flagship Store

The Li Auto Beijing Huamao flagship store's lighting design embodies the brand's vision of "creating a moving, happy home," blending warmth, technology, and connectivity in a family-centric atmosphere. This project marks a departure from the impersonal, cold aesthetics traditionally associated with new energy vehicle showrooms, opting instead for a design that communicates warmth and welcome through its innovative use of materials and lighting.



The exterior features warm metallic wave panels and towering ultra-clear glass facades, making the interior's cozy lighting and inviting space visible from outside. This design choice not only breaks the mold of conventional retail spaces but also serves as a beacon of comfort and innovation in Beijing's bustling Huamao business district.



Inside, the focus on low-power linear LED beads over high-power lamps ensures an evenly lit, glare-free environment. This meticulous approach to lighting supports the brand's commitment to creating spaces that feel like home, enhancing the display of vehicles while fostering a welcoming atmosphere for customers. Spotlights add focal illumination to key areas, providing both functionality and aesthetic appeal without compromising the overall ambiance.



The store's interior design further reflects the philosophy of creating a happy home, with a minimalist, modern, and restrained design language that accommodates both technology showcases and family relaxation areas. Structural modifications and the strategic use of mirror-finished stainless steel and integrated vertical transportation solutions enhance spatial efficiency and presentation quality.



The flagship store's third floor introduces a rich design palette and a more pronounced family atmosphere, divided into multifunctional and family sofa zones. These areas facilitate customer interactions and casual gatherings, underscored by a lighting design that prioritizes softness, flexibility, and a personalized experience.



Through this project, Li Auto redefines the retail experience, emphasizing functionality, decorativeness, and pragmatism while promoting meaningful interactions among people, space, and products. The Beijing Huamao flagship store stands as a testament to Li Auto's innovative spirit and dedication to creating spaces where technology and warmth converge, offering customers a unique and memorable experience.