2024 | Professional

MUSE Design Awards Gold Winner

Hangzhou Greentown Hangyue Runfu Sales Gallery

Entrant Company

SWS Group

Category

Interior Design - Mix Use Building: Residential & Commercial

Client's Name

Greentown

Country / Region

China

The project is located in Hangzhou, Zhejiang Province, and the main space of the exhibition hall includes a front desk, a brand display area, a negotiation area, and a bar, with an area of 204 square meters, hoping to present a life experience hall that combines community, fashion, art and nature, so that visitors can truly experience the quality of life brought by the "neighborhood".



After combing and planning the space, we integrated the front space, and did not make a rational design language in the expression of space sensibility, the array and extension of the overall curved wall of the space, linear light strips, etc., the virtual and real reflection of the ceiling mirror of the window position, as much as possible to introduce outdoor natural light sources, and the interior is also designed with rich supplementary light sources. In terms of color, it has also been systematically scrutinized and used, refining orange pink and amber exclusive colors to apply to the space, focusing on the keywords of youth, vitality, sweetness and dreaminess, giving the space a distinct brand image, expressing soft and graceful comfort and artistic sense, mobilizing people's expectations for building a dream of natural home.



Starting from the reception lobby, the concept of "amusement park" is the origin of the space, and the open design connects the transformation of the sand table area and the negotiation area, creating more exploration and interest. The front desk is finished with gradient acrylic, which brings a sense of youth and liveliness, and the line elements of the flower shape are combined with the countertop. The background wall is like a screen, blocking the intimate negotiation area, and the dark material reflects the front desk, which makes people shine.



In order to reflect the avant-garde sense of fashion and art, we have absorbed the design techniques of traditional aesthetic elements, and used a variety of novel decorative materials, such as glossy resin board, metal texture fireproof board, imitation art paint wallpaper, etc., using arcs and arch shapes to outline a smooth and rhythmic sense of space.

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