2024 | Professional

MUSE Design Awards Silver Winner

HATTERSHUB

Entrant Company

Nantong Dude Architectural Co.,Ltd

Category

Interior Design - Showroom / Exhibit

Client's Name

Country / Region

China

Hats are the first fashion item as well as works of art. The brand " HATTERSHUB " has "official" without "decoration", so it carries deeper spiritual significance. It interprets "fashion, diversity, art" and other elements in the creation of space, infuses vitality into the brand, and makes it a gathering place of trend culture and a center of artistic exchange. As the first visual facade is particularly important, on the basis of protecting the original style of historical buildings and giving contemporary functions at the same time, the design of the protruding door head is advanced atmosphere, the combination of large floor glass and vertical screen will be full of artistic sense, create the overall sense of the door head, expand the visual surface, even if you pass by a glimpse, you can not help but stop and quietly appreciate. In interior design, the product display area is arranged throughout the space, so that even aimless customers can obtain multi-level information about the brand while wandering around. In addition, the space of product display, leisure and communication and interaction are connected together, and the creation of this atmosphere successfully makes the space have a benign interaction with people. The interior adopts layers of in-depth design: the outermost layer is a multi-functional space, normally he is the hat decoration area, abnormal can have champagne wine, exquisite desserts, elegant music, beautiful hat pleasant, natural and relaxed atmosphere, guests can tell each other about the good memories of the hat, but also can be art exhibition world. The second floor space is separated by a dancer screen, like a free and cheerful dancer, breaking the sense of space boundary and colliding with harmonious art; The art furnishings that break the cocoon into butterflies make people stop and think, just as this space dares to break the routine, walk through the struggle, and present some appearance. Nature is the source of inspiration for the design, and the Panama straw hat from HATTERSHUB takes you across the space, dialoguing with the plants and trees, and feeling the vitality of nature.

Credits

Daniel Yu
Amy Chang
Jeff Sun
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