2024 | Professional

MUSE Design Awards Gold Winner

Best wishes for you

Entrant Company

Beijing Xingchenwanqian Technology Co.,Ltd

Category

Product Design - Toys

Client's Name

HUANG ZHONG

Country / Region

China

Hanging blessings in the New Year has been a tradition in China since ancient times, and "Fu" is the first of the six auspicious signs of "Fu, Lu, Longevity, Happiness, Wealth, and Good Luck".

The entire Chinese character "Fu" is made up of 365 building blocks. There are 365 days in a year. The blessings of each day are included in it. The happiness of each day is built with one's own hands.

The product connection method is based on the mortise and tenon structure. This technique has experienced a long inheritance and development of more than 7,000 years since ancient times. It is an intellectually inspiring and building-style toy that is deeply integrated with ancient Chinese traditional culture. Its connection method demonstrates China's traditional woodworking skills.

The product uses ABS environmentally friendly materials, and the gold parts use a spray-free process to avoid the use of metallic paint, which is more environmentally friendly. The mold accuracy is 0.005mm, ensuring smooth building feel.

During the splicing process, users can experience the charm and complexity of traditional Chinese handicrafts.

The most representative colors of red and gold in China from ancient times to the present are used, which means praying for Najib.

Credits

CEO
HUANG ZHONG
Art Director
LI JIUZHOU
Product Manager
WANG MINGLING
Designer
GAO QAING
Designer
ZHUANG LINGFEI
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