2024 | Professional

MUSE Design Awards Gold Winner

TWELVE MINUTES BRONZE watch

Entrant Company

Hvilina watch manufactory

Category

Fashion Design - Watches

Client's Name

Country / Region

Poland

The TWELVE MINUTES BRONZE watch was designed in collaboration with famous Portuguese game designer Luis Antonio and is based on the game "12 Minutes", the voice actors of which were James McAvoy, Daisy Ridley, and Willem Dafoe.

The design is stylized as the watch, used by the main game character. The game "12 Minutes" is an interactive real-time thriller where the main character gets stuck in a time loop, reset every twelve minutes. The distinctive features of the collection include the transformation of the wristwatch into a pocket watch. The watch uses a Miyota quartz movement with reverse hands to support the overall concept of the time loop.

TWELVE MINUTES BRONZE watch is designed to diversify the experience of wearing a wristwatch and give new opportunities to its owner. The minimalistic style refers to the original game design of the watch.

The case is equipped with hidden grooves with attachments, allowing a change of the strap to a chain carabiner. It turns the wristwatch into a pocket watch. The marks from 11:58 to 12:10 are coloured differently: it is during these 12 minutes that all events occur in the game.

The watch case is made of stainless steel. While the reliable Japanese Miyota 2037 mechanism with a 3-year power supply reserve will ensure accuracy, the spherical sapphire crystal will protect from scratches. The back cover is engraved.

TWELVE MINUTES is a limited edition collection with 4 models in different colors (WHITE, BLACK, BLUE and BRONZE), each of which is produced in a quantity of 350 pieces. The voluminous conceptual packaging is designed to emphasize the idea of the collection from the moment of unpacking. The set includes a genuine leather strap and a branded chain with a carabiner.

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