TAITUNG RED OOLONG TEA

The "Taitung Red Oolong" is a regional tea brand established by the Taitung County Government in 2022. It integrates the policy strategy of "Slow Economy" to promote the development of the Taitung Red Oolong tea industry and construct a unique brand experience centered around slow living, aiming to make Red Oolong a distinctive new specialty tea of Taiwan. With the development of the "Taitung Red Oolong" regional brand, Red Oolong tea from Taitung has gained recognition in recent years. It has established an industry development direction by simultaneously focusing on premium tea and commercial tea. It has also become a model for "local revitalization," attracting many young people to return to their hometowns for inheritance and entrepreneurial opportunities. In the future, the "Taitung Red Oolong" regional brand will continue to strengthen its commercial development and move towards the SDGs (Sustainable Development Goals).