2024 | Professional

MUSE Design Awards Silver Winner

U Meet - Yujian·Canlan

Entrant Company

Moutai Industrial Design Center (Yi Huang & Chaoyang Zhang)

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

U Meet - Yujian·Canlan, as a blueberry wine, has the blueberry as its core symbol, sealed within the bottle cap as a physical representation of the product's elements and a symbol of craftsmanship and dedication.

Simultaneously, this is a brand under Maotai Group, and the diagonal label design on the bottle pays tribute to the family brand symbol and represents the inheritance of the brand's heritage. The spiral form of the bottle, from bottom to top, signifies both the structure of DNA and the upward growth of plants, symbolizing the brand's strong vitality.

Credits

Moutai Industrial Design Center
Yi Huang
Moutai Industrial Design Center
Chaoyang Zhang
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