2024 | Professional

MUSE Design Awards Platinum Winner

GuoTai Shuang long song xi

Entrant Company

SHENZHEN BAIXINGLONG CREATIVE PACKAGING CO.,LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

GUIZHOU GUOTAI LIQUOR GROUP CO.,LTD

Country / Region

China

GuoTai's Dragon Year liquor gift box with the traditional Chinese dragon totem as the core, shows the profound cultural heritage and celebrates the grand Chinese Year of the Dragon. The outer box of the gift box is made of a new material, mother-of-pearl colorful film, which cleverly reproduces the mother-of-pearl effect, which not only reduces packaging costs, but also enables large-volume exquisite printing production. When the outer box cover is flipped, the three built-in discs rotate, as if a dragon is swimming inside, lifelike. The design of the wine bottle combines the elements of Chinese drum and jade seal. The drum is a traditional Chinese musical instrument that can inspire people's hearts. The jade seal symbolizes noble status. At the same time, "Seal" and "Happiness" are homophonic, which means good luck. Metal and jade materials complement each other, and the attached metal tray complements the wine bottle. This gift box is not only practical and suitable for collection, but it is also an exquisite work of art of traditional Chinese culture. It is an extraordinary choice for gift giving or collection.

Credits

SHENZHEN BAIXINGLONG CREATIVE PACKAGING CO.,LTD
li ge
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